Fashion Meets Interior Design: How Luxury Brands Are Redefining the Home

Luxury fashion houses are bringing the runway to the living room, where couture ideals meet considered object design.

By Rima Suqi


Once exclusive to the runway, the reach of luxury fashion houses is increasingly infiltrating the world of interiors. Gucci, Louis Vuitton, Hermès, Fendi, Dolce & Gabbana, Loewe, and Ralph Lauren are among the latest labels translating their signature codes into domestic form, merging craftsmanship with context. These aren’t mere brand extensions—they’re spatial expressions of house identity in a new set of materials: wood, stone, silk, and ceramic.

Each April, the crossover is on full display in Milan, where the design calendar’s version of Fashion Week draws the style set into the interiors space. Louis Vuitton, last year at Design Week, transformed Palazzo Serbelloni, a neoclassical palace, into an ephemeral wonderland, filling its frescoed rooms with its Objets Nomades collection. Hermès, with its architectural exactitude, opted to display at a former Basque pelota court, reimagining the space through theatrical sets. And there are sure to be more brands showing off come April. 

1. Odysseus porcelain serving bowl with 18k gold trim by La Double J, $350, ladoublej.com
2. Arches Legs table by atelier oï, price upon request, Fendi Casa, fendicasa.com
3. Paddock leather basket by Studio Hermès, price upon request, hermes.com STUDIO DES FLEURS
4. Louis Vuitton Signature Collection Aventura armchair by Cristián Mohaded, price upon request, louisvuitton.com PATRICK JOUIN BUFFET

As with fashion, these interior collections span couture and ready-to-wear. The former may involve highly specialized artisans whose families have honed techniques for generations. It could also mean commissioning singular works by artists, as Loewe does—this year’s theme: teapots. On the accessible end, Ralph Lauren continues to define American domestic classicism, with tabletop and bedding collections available at scale. 

Unlike the seasonality of fashion, home furnishings are not so fleeting. Forms endure and materials age well, meaning that investment pieces in this category become heirlooms passed down through generations.

5. Ribbon leather chair by Pierre Renart, $4,450, available exclusively at Longchamp’s Saint- Honoré boutique in Paris.
6. Blossom vase by Tokujin Yoshioka, $5,600, louisvuitton.com
7. Rena pewter trinket tray, Artist in Residence: Ralph Lauren Home x Naiomi & Tyler Glasses, $595. ralphlauren.com
8. Lunar bedside table by Jonas Van Put, price upon request, Fendi Casa, fendicasa.com
9. Armani/Casa Pascal armchair, price upon request at Armani/Casa boutiques in New York, Los Angeles, and Miami. GIULIO GHIRARDI
10. Loewe Buño teapot, available in two sizes, price upon request, loewe.com
11.
B 97 Set Serious tables from Jil Sander’s JS.Thonet collaboration, $2,600, thonet.de HARTMUT NAEGELE

 

 


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